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Transformative messaging that cuts through—not gets lost in—all the noise.
I’ve been fueling commercially successful strategic communications campaigns with transformative content strategy and writing since 1997. I got my start with personal finance media outlets and brands writing revelatory, exclusive, data-, research-, and expert-supported consumer content. I became an award-winning business journalist doing this work.
Then, as brands moved to creating their own content marketing, I shifted my focus to wealth industry content for banking and wealth management firms. Today, I offer strategic content solutions to digital managers at B2B and B2C financial brands that target mass affluent, emerging high-net-worth, and success-oriented small business owner readers with advanced wealth literacy content.
My content helps people new to wealth, who often experience unequal access to financial services, keep and grow their hard-earned money. It also educates less wealthy individuals pursuing financial health on financial literacy.
But, I also support senior executives in established opportunity finance sector organizations and financial inclusion focused banks, fintechs, and wealth industry firms seeking clarity and strategic direction with their larger impact communications strategy. I help them amplify their messaging so it resonates with their core stakeholders and conveys their impact effectively.
Finally, ever the storyteller, I now write inspiring changemaker profiles about exceptional but under-recognized people whose stories might not get told but who are making change and shifting narratives to achieve social impact.
I collaborate with English-speaking clients globally who want to reach U.S. audiences. Inquiries from managing editors and other principals of marketing platforms and at advertising and marketing agencies internationally are welcome. My most recent clients include three esteemed financial services institutions in Canada.
Choose your brand experience below and contact me today about how I can support your efforts with transformative communications solutions.
Elevate Your Social Finance Narratives with Strategic Storytelling
UpThink Strategic Communications collaborates as a thought partner and expert strategic impact communications consultant with established CDFI loan funds, sustainable and socially responsible banks and wealth management firms offering social impact investment products to their clients. UpThink also works with CDFIs and other organizations in the climate justice space.
The consultancy specializes in story-driven content strategy for mission-driven financial institutions. It targets its solutions to meet clients’ unique needs, fueling engagement with and conveying your organizational impact to core stakeholders.
Unique Wealth Industry Content Experiences for Your Multigenerational Consumer Audiences
The Financial Communicator offers external communications support to exceptional B2B and B2C middle market and enterprise finance industry firms that target mass affluent, and high-net-worth clients. Get editorial content solutions that emphasize the advanced wealth literacy to help your audiences confidently develop, grow, manage, enjoy, and transfer their wealth.
I also offer strategic impact communications planning, content strategy, and program development solutions to established financial services industry associations, or consumer finance, or national financial literacy nonprofit platforms.
Compelling Stories About Uncelebrated People Achieving Social Impact by Changing Communities and Culture
Changemaker Narratives offers inspiring profiles of thought leaders, change makers, and narrative shifters in professional life. These are stories of under-recognized people that move readers—stories of resilience, innovation, and the relentless pursuit of change. They’re also written to enhance the thought leadership of these powerful figures around societal issues. These are stories your readers want to hear.